2010年7月26日星期一

如何建立網路關係~The Last Word on how networking builds business relationships

by BK_Boreyko

我的爸爸他說,在業務發展上,網絡就是一切!

因此,有人認為我在人與人聯繫的重要性。 直銷行業對我來說是完美的,在那裡你還可以得到豐厚報酬,以建立人與人關係,並見到這麼多不同的人?

當我開始在直銷,以面對面的網絡作為一個分銷商和使用電話和傳真的方式是我的正常開展業務,我們還沒有電子郵件,互聯網而我僅 15歲(如果您能记得后面)。但是,我現在已經添加到我的通訊通過連接方式以及與他人建立業務關係,通過論壇的社會媒體。創造的营业关系通过社會媒介論壇。

我想要注重是我不是把精華連同糟粕一起扔掉! 這只是我看到積極成果的使用所有的通訊選項開放給了我。

所以,現在,除了面對面的會議,電子郵件和電話,我經常使用社交媒體如Twitter,Facebook和每週一次的博客,以幫助我的業務運行。 這是連接與人溝通最重要的,你如何做到這一點是次要的考慮。

對我來說有三個主要優勢的網絡。首先,我可以重新找回舊有的或失效的關係再聯接,例如從高中(我沒能上到大學)。

其次,網絡讓我保持聯繫,加強溝通與現有的關係與數千人在日常工作,保持良好關係,最後終於給了我很大的機遇,開拓新的問題。

我不可能建立我通过忠心于做通信一個方法的所有联系與連結,我只要堅持使用一種方法的溝通。我記得那些告訴我,他們從來沒有使用電子郵件,所以我微笑,當我聽到他們的公司並沒有擁抱社交媒體接受社會媒介。

我要告訴大家尤其是對於通过社會媒介新途徑有疑慮的人,通過社會媒體,你不能阻止將來,如果你沒有達到擁抱技術,那麼其他一些公司將取代你! 我積極鼓勵我們的品牌合作夥伴擁抱網絡作為一種強大的方式建設自己!

The Last Word on how networking builds business relationships











The Last Word on how networking builds business relationships


MY Dad said that in business, networking is everything! So I was raised to believe in the importance of connecting with people. The direct selling industry is perfect for me, where else can you get paid to build relationships and meet so many different people?

When I started out in direct selling, face to face networking as a Distributor and the use of the phone and fax was my normal way of doing business, we didn’t have email yet since the Internet is only 15 years old (if you can remember that far back). But I’ve now added to my communications repertoire by connecting with people, and building business relationships through the forum of social media. I want to stress here that I’m not throwing the baby out with the bath water! It’s just that I see positive outcomes from using all the communications options open to me. So now, in addition to face to face meetings, email, and the phone, I regularly use social networking media such as twitter, facebook and a weekly blog to help run my business.

Connecting with people is what is important; how you do it is of secondary consideration.

To me there are three key benefits of networking. First of all I can reconnect with old or lapsed relationships, for example from High School (I didn’t make it to a University).

Secondly, networking lets me stay in touch and strengthen existing relationships by communicating with thousands of people on a daily basis, and finally it gives me a great opportunity to forge new ones. I could not make all the connections that I do by just sticking with one method of communication. I do remember those that told me they’d never use email, so I smile when I hear their companies aren’t embracing social media. I say to everyone who has doubts about new ways of networking through social media, you can’t stop the future, if you don’t reach outand embrace technology, then some other company will!

I actively encourage our Brand Partners to embrace networking as a powerful way of building their own relationships. I caution them to not think of ‘social media’ as ‘marketing media’. It’s not a tool for them to sell, it’s a tool to connect. We also provide them with their own personal and video blogs on their free marketing site.

What we don’t do however is just leave them to it. I see our Brand Partners as ambassadors for our company and it’s my responsibility to give them guidance on what the spirit of our business ethos is all about. There is a great element of trust and expectations here from both sides of the partnership. My expectations include a company code of ethics and business behaviours for them to abide by. This code includes, not putting unsubstantiated product claims on their personal blog, we don’t need them, instead we let our product’s reputation talk for us. Also they need to respect the industry we are in, I will not condone aggressive selling or recruitment, networking is all about building along term relationship. People will join an organisation when they feel comfortable and when it fits with their needs. It takes patience and an easy, approachable ongoing friendly attitude from our Brand Partners, and there is no set timeframe.

Our Brand Partners have expectations of me too, they expect me to communicate regularly with them which I do on my weekly blog (bkboreyko.vemma.com) and let them know what’s happening throughout the company. They expect high personal levels of integrity, honesty, friendship and openness from me, epitomising the values that I live my own life by.

My final thoughts on networking in business are based on some very interesting facts. Do you know that more than 700,000 people worldwide join a social network every day? These are people from every social, educational and cultural background; imagine the great potential business opportunities that gives to all of us.

I also read that we are now all suffering from ‘Ad clutter’ which means the average person is subjected to 3,000+ diverse advertising messages per day , confusing for the individual and expensive for the advertiser. A much more effective way is to use personal contact networking as it allows your message to be heard from a trusted, known source.

People are people they all want a chance to grow their businesses, develop personally and have hope for a better life. Networking especially in direct selling can elevate the status of our industry and give opportunities to all of us.....

It’s a perfect way to do business.



『年青人白手起家、中年人東山 再起、老年人富享晚年』

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